LOLawsuit: Kim Kardashian v. The Lookalike

For someone who is incredibly rich and famous for being extremely attractive, you’d think that Kim Kardashian would be okay with someone making their way in life with a similar trivial talent. Then again, that person’s trivial talent is that she’s a doppelganger of Kim Kardashian.

It probably doesn’t help that the doppleganger, former Michigan resident Melissa Molinaro, who lived in Rochester Hills during her teens, is now dating Kardashian’s ex-boyfriend, New Orleans Saints running back and former Heisman Trophy winner Reggie Bush.1 (And you thought it was a big deal to show up at a party wearing the same outfit.)

But Molinaro was also featured in an Old Navy television ad campaign that began last February [see above]. She’s not identified in the ad as Kardashian, but that’s not stopping Kim from suing the company for misappropriating her name and likeness [From]:

We’re told Kim is especially furious that Old Navy has been tweeting to her page about the look-alike — in an effort to gain even more publicity.

One of those tweets read, “@CBSNEWS reports that Old Navy’s Super CUTE star looks like @kimkardashian. #LOL. What do you think?”

We’re told Kim believes the copycat campaign has damaged her wallet somewhere in the range of $15 to $20 million.

The complaint, which TMZ has graciously made available, is something to behold. It’s the world’s longest humblebrag. For example:


“Fit in Your Jeans by Friday?” Just not Super Cute Old Navy jeans. I wonder if the plan expands beyond “Go to Sears and buy new jeans from the “Kardasian Kollection.” (That’s SYNERGY!) And that’s in Paragraph 19.

Does she look like her? Sort of, in the face anyway. Then again, that’s not exactly what Kim Kardashian is known for. But is that worth $15 to 20 million? That’s another story.

1 The Reggie Bush angle of this is kind of funny. It makes me think of two things from pop culture: 1) The “Friends” episode after Rachel broke up with Ross and started dating a sadsack lookalike named Russ, and 2) Is this about Old Navy or Reggie Bush? It’s like the scenario in 1980s college basketball, in which the Kentucky basketball team, caught paying for Shawn Kemp and another player, was penalized but not too severely. Soon thereafter, the NCAA threw the book at little Cleveland State for infractions by its basketball program, leading former UNLV coach Jerry Tarkanian to  famously declare, “The NCAA was so mad at Kentucky, it gave Cleveland State two more years of probation.”


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